Welcome

Before we dive in

This questionnaire is for business owners thinking about getting or revamping a website — whether you have a fully-formed vision or just the vague feeling that it's time for change. It's long but you don't need all the answers before you start.

It exists for two reasons: to get your creative juices flowing, and to cut down on back-and-forth during our first call. The more context I have upfront, the sooner we get to the fun part.

Take your time. There's no deadline — come back to it whenever you're ready.
Progress is saved automatically. Close the tab and pick up right where you left off.
Leave any question blank. Partial answers and "I don't know" are genuinely fine — we'll fill in the gaps together.
You will be graded. (j/k — but seriously, there are no wrong answers here.)

Ready? Hit Next whenever you are.

Section 1 of 8

About Your Business

1 Your name

2 Your current website URL, if you have one

3 Your email address

4 Your phone number

5 What does your business do, in one or two sentences?

6 How long have you been operating, and how many people are on the team?

7 Who are your customers? Briefly describe your typical buyer.

8 Who are your top 2–3 competitors, and what do they do well online?

9 What makes your business different from those competitors?

Section 2 of 8

The Real Problem

10 What prompted you to look into a new or improved website right now?

11 If you have a current site, what's working and what isn't?

12 What would success look like 6–12 months after launch?

13 Have you tried to solve this before? What happened?

Section 3 of 8

Customers & Goals

14 What's the single most important action you want a visitor to take?

15 What questions do customers ask you over and over that a website could answer?

16 Where do your customers currently find you?

17 Do you sell online, take bookings, generate leads, or something else? Describe the flow.

Section 4 of 8

Content & Brand

18 Do you have a logo, brand colors, or style guide? Are you happy with them?

19 Do you have written content, photos, and videos ready, or will you need help?

20 Are there websites whose look and feel you admire — or actively dislike? Share a few and say why.

21 Whose voice will the site speak in — formal, casual, expert, friendly?

Section 5 of 8

Functionality

22 List every feature you think you need (contact form, blog, store, booking, etc.).

23 Are there existing tools you need to connect to (CRM, email, accounting, scheduling)?

24 Will anyone on your team update the site themselves? Who, and how comfortable are they with tech?

25 Do you need it in multiple languages, or accessible to specific audiences?

Section 6 of 8

Practical Stuff

26 Do you own your current domain name and hosting? Do you have logins?

27 Who currently maintains your website, if anyone?

28 What's your ideal launch date, and is anything tied to that date?

29 What's your budget range for this project?

30 What's your budget for ongoing maintenance, hosting, and updates after launch?

Section 7 of 8

Decision Making

31 Who needs to approve decisions on this project?

32 Who will be my main point of contact week-to-week?

33 What's your preferred way to communicate — email, calls, something else?

Section 8 of 8

Anything Else

34 What's your biggest worry about doing this project?

35 Is there anything I haven't asked that you want me to know?